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39
HOG Quote, Financials, Valuation and Earnings
Last price:
$21.01
Seasonality move
:
7.47%
Day range:
$20.72 - $21.06
52-week range:
$20.45 - $31.25
Dividend yield:
3.43%
P/E ratio:
5.09x
P/S ratio:
0.56x
P/B ratio:
0.69x
Volume:
1.8M
Avg. volume:
2.7M
1-year change:
-31.8%
Market cap:
$2.5B
Revenue:
$5.2B
EPS (TTM):
$4.12
Analysts' Opinion
-
Consensus RatingHarley-Davidson, Inc. has received a consensus rating of Hold. The company's average rating is a Hold based on 5 Buy ratings, 8 Hold ratings, and 1 Sell rating.
-
Price Target UpsideAccording to analysts' consensus price target of $27.50, Harley-Davidson, Inc. has an estimated upside of 30.95% from its current price of $21.00.
-
Price Target DownsideAccording to analysts, the lowest downside price target is $20.00 representing 100% downside risk from its current price of $21.00.
Fair Value
-
According to the consensus of 14 analysts, Harley-Davidson, Inc. has 30.95% upside to fair value with a price target of $27.50 per share.
HOG vs. S&P 500
-
Over the past 5 trading days, Harley-Davidson, Inc. has underperformed the S&P 500 by -2.49% suggesting its relative strength compared to the major market average is weak at this time.
Share Buyback
-
Harley-Davidson, Inc. does have a share repurchase program in place at this time. The scale of a buyback program can materially affect share price and usually results in a higher earnings per share, all else being equal, when the share count drops.
Revenue Growth
-
Harley-Davidson, Inc. has grown year-over-year revenues for 1 quarter straight. In the most recent quarter Harley-Davidson, Inc. reported revenues of $1.3B.
Earnings Growth
-
Harley-Davidson, Inc. has grown year-over-year earnings for 1 quarter straight. In the most recent quarter Harley-Davidson, Inc. reported earnings per share of $3.10.
Enterprise value:
5.9B
EV / Invested capital:
--
Price / LTM sales:
0.56x
EV / EBIT:
12.83x
EV / Revenue:
1.26x
PEG ratio (5yr expected):
--
EV / Free cash flow:
14.95x
Price / Operating cash flow:
6.63x
Enterprise value / EBITDA:
9.39x
Gross Profit (TTM):
$1.4B
Return On Assets:
4.12%
Net Income Margin (TTM):
10.58%
Return On Equity:
14.83%
Return On Invested Capital:
4.84%
Operating Margin:
35.7%
| Trailing 12 Months | Fiscal Quarters | |||||
|---|---|---|---|---|---|---|
| Period Ending | 2023-09-30 | 2024-09-30 | 2025-09-30 | 2024-09-30 | 2025-09-30 | |
| Income Statement | ||||||
| Revenue | $5.9B | $5.6B | $4.7B | $1.2B | $1.3B | |
| Gross Profit | $2.1B | $1.8B | $1.4B | $409.6M | $472.3M | |
| Operating Income | $688.6M | $503.3M | $456.4M | $44.2M | $478.7M | |
| EBITDA | $838.2M | $668.4M | $623.9M | $83.4M | $522.9M | |
| Diluted EPS | $4.92 | $4.43 | $4.12 | $0.91 | $3.10 | |
| Period Ending | 2021-09-30 | 2022-09-30 | 2023-09-30 | 2024-09-30 | 2025-09-30 | |
|---|---|---|---|---|---|---|
| Balance Sheet | ||||||
| Current Assets | $4.7B | $5B | $5.4B | $5.9B | $8.2B | |
| Total Assets | $11.2B | $11.9B | $12.5B | $13B | $10.6B | |
| Current Liabilities | $3.4B | $3.7B | $2.7B | $4.2B | $3.3B | |
| Total Liabilities | $8.9B | $9.1B | $9.2B | $9.6B | $7B | |
| Total Equity | $2.3B | $2.8B | $3.3B | $3.4B | $3.6B | |
| Total Debt | $6.5B | $6.5B | $6.5B | $7.4B | $4.5B | |
| Trailing 12 Months | Fiscal Quarters | |||||
|---|---|---|---|---|---|---|
| Period Ending | 2023-09-30 | 2024-09-30 | 2025-09-30 | 2024-09-30 | 2025-09-30 | |
| Cash Flow Statement | ||||||
| Cash Flow Operations | $680.5M | $978.8M | $550.1M | $353M | -$92.6M | |
| Cash From Investing | -$538.4M | -$487.3M | $308.3M | -$89.1M | $295.3M | |
| Cash From Financing | -$169.9M | -$114.8M | -$1.4B | $131.5M | -$131.2M | |
| Free Cash Flow | $474.9M | $769.8M | $391.9M | $300.4M | -$129.1M | |
HOG
Sector
Market Cap
$2.5B
$324.5M
Price % of 52-Week High
67.2%
73.51%
Dividend Yield
3.43%
0%
Shareholder Yield
24.18%
1.99%
1-Year Price Total Return
-31.8%
-4.03%
Beta (5-Year)
1.327
0.537
Dividend yield:
3.43%
Annualized payout:
$0.69
Payout ratio:
5.8%
Growth streak:
4 years
Technicals
8-day SMA
Sell
Level
$21.06
200-day SMA
Sell
Level
$25.15
Bollinger Bands (100)
Sell
Level
23.44 - 28.94
Chaikin Money Flow
Buy
Level
1.4B
20-day SMA
Sell
Level
$22.25
Relative Strength Index (RSI14)
Sell
Level
30.44
ADX Line
Sell
Level
46.21
Williams %R
Buy
Level
-81.7232
50-day SMA
Sell
Level
$24.26
MACD (12, 26)
Sell
Level
-1.01
25-day Aroon Oscillator
Sell
Level
-56
On Balance Volume
Neutral
Level
746.9M
Financial Scores
Sell
Altman Z-Score
(Annual)
Level (1.3719)
Sell
CA Score
(Annual)
Level (-1.197)
Buy
Beneish M-Score
(Annual)
Level (-2.7492)
Sell
Momentum Score
Level (3)
Sell
Ohlson Score
Level (1.0104)
Buy
Piotroski F Score
(Annual)
Level (5)
Sell
Quality Ratio Score
Level (5)
Buy
Fundamental Score
Level (8)
Revenue Forecast
Earnings per Share Forecast
Company Profile
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.
Stock Forecast FAQ
In the current month, HOG has received 5 Buy ratings 8 Hold ratings, and 1 Sell ratings. The HOG average analyst price target in the past 3 months is $27.50.
-
Where Will Harley-Davidson, Inc. Stock Be In 1 Year?
According to analysts, the consensus estimate is that Harley-Davidson, Inc. share price will rise to $27.50 per share over the next 12 months.
-
What Do Analysts Say About Harley-Davidson, Inc.?
Analysts are divided on their view about Harley-Davidson, Inc. share price and where it will be in the next 12 months. The majority of analysts rate the stock a Buy. However, a smaller subset of analysts suggest that Harley-Davidson, Inc. is a Sell and believe this share price will drop from its current level to $20.00.
-
What Is Harley-Davidson, Inc.'s Price Target?
The price target for Harley-Davidson, Inc. over the next 1-year time period is forecast to be $27.50 according to 14 Wall Street analysts, 5 of them rate the stock a Buy, 1 rates the stock a Sell, and 8 analysts rate the stock a Hold.
-
Is HOG A Buy, Sell Or Hold?
According to Wall Street analysts, the consensus rating for Harley-Davidson, Inc. is a Hold. 8 of 14 analysts rate the stock a Hold at this time.
-
How Can I Buy Shares Of HOG?
You can purchase shares of Harley-Davidson, Inc. via an online brokerage firm such as TD Ameritrade.com, thinkorswim.com, e-trade.com, or Schwab.com. Many other digital online brokerages exist such as RobinHood and Webull where you can purchase Harley-Davidson, Inc. shares.
-
What Is The Harley-Davidson, Inc. Share Price Today?
Harley-Davidson, Inc. was last trading at $21.01 per share. This represents the most recent stock quote for Harley-Davidson, Inc.. Yesterday, Harley-Davidson, Inc. closed at $21.00 per share.
-
How To Buy Harley-Davidson, Inc. Stock Online?
In order to purchase Harley-Davidson, Inc. stock online, open a brokerage account, deposit funds into the account, and select an order type to purchase shares whether it be market or limit.
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Financial Ratios
HOG
Sector
P/E ratio
5.09x
17.29x
PEG ratio
--
0.11x
P/B ratio
0.69x
1.33x
Price / LTM sales
0.56x
0.57x
Growth Metrics
HOG
Sector
Revenue growth
16.51%
3.51%
Earnings growth
241.19%
--
Revenue (5-year growth)
-0.66%
3.17%
Earnings forecast
$0.96
$0.25
Profitability
HOG
Sector
Profitability FY 2024
$1.8B
$299.9M
Return on invested capital
4.84%
3.41%
Return on assets
4.12%
2.26%
Return on equity
14.83%
5.88%
Earnings Date
Last Earnings Date
Nov
4
Next Earnings Date
Feb
5
Estimated Next Earnings Date
Feb
3
Balance Sheet
HOG
Sector
Total cash
$1.8B
$130M
Short term investments
--
$40.6M
Total assets
$11.9B
$1.1B
Long term debt
$4.5B
$35.5M
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