Financhill
Sell
36

PRPL Quote, Financials, Valuation and Earnings

Last price:
$0.71
Seasonality move :
-12.09%
Day range:
$0.70 - $0.74
52-week range:
$0.56 - $1.29
Dividend yield:
0%
P/E ratio:
--
P/S ratio:
0.17x
P/B ratio:
66.02x
Volume:
475.1K
Avg. volume:
248.7K
1-year change:
-29.63%
Market cap:
$76.9M
Revenue:
$487.9M
EPS (TTM):
-$0.53

Analysts' Opinion

  • Consensus Rating
    Purple Innovation, Inc. has received a consensus rating of Hold. The company's average rating is a Hold based on 2 Buy ratings, 3 Hold ratings, and 0 Sell ratings.
  • Price Target Upside
    According to analysts' consensus price target of $2.53, Purple Innovation, Inc. has an estimated upside of 256.46% from its current price of $0.71.
  • Price Target Downside
    According to analysts, the lowest downside price target is $1.00 representing -40.71% downside risk from its current price of $0.71.

Fair Value

  • According to the consensus of 5 analysts, Purple Innovation, Inc. has 256.46% upside to fair value with a price target of $2.53 per share.

PRPL vs. S&P 500

  • Over the past 5 trading days, Purple Innovation, Inc. has underperformed the S&P 500 by -5.22% suggesting its relative strength compared to the major market average is weak at this time.

Share Buyback

  • Purple Innovation, Inc. does have a share repurchase program in place at this time. The scale of a buyback program can materially affect share price and usually results in a higher earnings per share, all else being equal, when the share count drops.

Revenue Growth

  • Purple Innovation, Inc. has grown year-over-year revenues for 1 quarter straight. In the most recent quarter Purple Innovation, Inc. reported revenues of $118.8M.

Earnings Growth

  • Purple Innovation, Inc. has grown year-over-year earnings for 1 quarter straight. In the most recent quarter Purple Innovation, Inc. reported earnings per share of -$0.11.
Enterprise value:
244.7M
EV / Invested capital:
--
Price / LTM sales:
0.17x
EV / EBIT:
--
EV / Revenue:
0.54x
PEG ratio (5yr expected):
-0.05x
EV / Free cash flow:
-8.45x
Price / Operating cash flow:
--
Enterprise value / EBITDA:
--
Gross Profit (TTM):
$187.5M
Return On Assets:
-18.72%
Net Income Margin (TTM):
-12.43%
Return On Equity:
-4018.96%
Return On Invested Capital:
-31.9%
Operating Margin:
-5.76%
Trailing 12 Months Fiscal Quarters
Period Ending 2023-09-30 2024-09-30 2025-09-30 2024-09-30 2025-09-30
Income Statement
Revenue $508.9M $504.8M $457M $118.6M $118.8M
Gross Profit $173.3M $187.2M $187.5M $48.1M $50.9M
Operating Income -$98.7M -$68M -$33.4M -$14.1M -$6.8M
EBITDA -$74.4M -$34.3M -$5.8M $596K $2.9M
Diluted EPS -$1.77 -$1.02 -$0.53 -$0.36 -$0.11
Period Ending 2021-09-30 2022-09-30 2023-09-30 2024-09-30 2025-09-30
Balance Sheet
Current Assets $208.3M $194.7M $142.2M $123.2M $136.4M
Total Assets $597.9M $686.7M $398M $309.3M $302.1M
Current Liabilities $133.4M $108.5M $102M $94.5M $97.1M
Total Liabilities $433.1M $438.4M $265M $281.3M $329M
Total Equity $164.9M $248.3M $133M $28M -$26.9M
Total Debt $117.3M $153M $138.2M $136.4M $183.7M
Trailing 12 Months Fiscal Quarters
Period Ending 2023-09-30 2024-09-30 2025-09-30 2024-09-30 2025-09-30
Cash Flow Statement
Cash Flow Operations -$57.3M -$26.9M -$21.3M $1.1M -$968K
Cash From Investing -$14.3M -$12.3M -$7.2M -$1.1M -$922K
Cash From Financing $39.1M $36M $37.4M -- --
Free Cash Flow -$70.8M -$39.2M -$28.9M -$9K -$2M
PRPL
Sector
Market Cap
$76.9M
$322.8M
Price % of 52-Week High
55.09%
73.67%
Dividend Yield
0%
0%
Shareholder Yield
-7.23%
1.97%
1-Year Price Total Return
-29.63%
-4.91%
Beta (5-Year)
1.840
0.529
Dividend yield:
0%
Annualized payout:
$0.00
Payout ratio:
--
Growth streak:
0 years

Technicals

8-day SMA
Sell
Level $0.75
200-day SMA
Sell
Level $0.82
Bollinger Bands (100)
Sell
Level 0.72 - 0.98
Chaikin Money Flow
Sell
Level -100M
20-day SMA
Sell
Level $0.73
Relative Strength Index (RSI14)
Sell
Level 43.37
ADX Line
Sell
Level 10.16
Williams %R
Buy
Level -81.0831
50-day SMA
Sell
Level $0.75
MACD (12, 26)
Sell
Level 0.00
25-day Aroon Oscillator
Sell
Level -44
On Balance Volume
Neutral
Level 79.2M

Financial Scores

Sell
Altman Z-Score (Annual)
Level (-1.3496)
Sell
CA Score (Annual)
Level (-2.0409)
Buy
Beneish M-Score (Annual)
Level (-4.1744)
Sell
Momentum Score
Level (3)
Sell
Ohlson Score
Level (4.8912)
Buy
Piotroski F Score (Annual)
Level (5)
Buy
Quality Ratio Score
Level (9)
Sell
Fundamental Score
Level (4)

Revenue Forecast

Earnings per Share Forecast

Company Profile

Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. It offers mattresses, bed pillows, seat cushions, mattress protector, and bamboo sheets. The company was founded by Terry V. Pearce and Tony Marion Pearce in 1989 and is headquartered in Lehi, Utah.

Stock Forecast FAQ

In the current month, PRPL has received 2 Buy ratings 3 Hold ratings, and 0 Sell ratings. The PRPL average analyst price target in the past 3 months is $2.53.

  • Where Will Purple Innovation, Inc. Stock Be In 1 Year?

    According to analysts, the consensus estimate is that Purple Innovation, Inc. share price will rise to $2.53 per share over the next 12 months.

  • What Do Analysts Say About Purple Innovation, Inc.?

    Analysts are divided on their view about Purple Innovation, Inc. share price and where it will be in the next 12 months. The majority of analysts rate the stock a Buy. However, a smaller subset of analysts suggest that Purple Innovation, Inc. is a Sell and believe this share price will drop from its current level to $1.00.

  • What Is Purple Innovation, Inc.'s Price Target?

    The price target for Purple Innovation, Inc. over the next 1-year time period is forecast to be $2.53 according to 5 Wall Street analysts, 2 of them rate the stock a Buy, 0 rate the stock a Sell, and 3 analysts rate the stock a Hold.

  • Is PRPL A Buy, Sell Or Hold?

    According to Wall Street analysts, the consensus rating for Purple Innovation, Inc. is a Hold. 3 of 5 analysts rate the stock a Hold at this time.

  • How Can I Buy Shares Of PRPL?

    You can purchase shares of Purple Innovation, Inc. via an online brokerage firm such as TD Ameritrade.com, thinkorswim.com, e-trade.com, or Schwab.com. Many other digital online brokerages exist such as RobinHood and Webull where you can purchase Purple Innovation, Inc. shares.

  • What Is The Purple Innovation, Inc. Share Price Today?

    Purple Innovation, Inc. was last trading at $0.71 per share. This represents the most recent stock quote for Purple Innovation, Inc.. Yesterday, Purple Innovation, Inc. closed at $0.71 per share.

  • How To Buy Purple Innovation, Inc. Stock Online?

    In order to purchase Purple Innovation, Inc. stock online, open a brokerage account, deposit funds into the account, and select an order type to purchase shares whether it be market or limit.

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