Southern Vs. Rocky Brands Industry Stock Comparison

Buy

68

SO
Southern

Last Price:

93.07

Seasonality Move:

2.09%

Sell

46

RCKY
Rocky Brands

Last Price:

27.59

Seasonality Move:

14.32%

Buy

68

Southern (SO) is a Buy

Is Southern a Buy, Sell or Hold?

The current Southern [SO] share price is $93.08. The Score for SO is 68, which is 36% above its historic median score of 50, and infers lower risk than normal.
SO is currently trading in the 60-70% percentile range relative to its historical Stock Score levels.
This Score is currently showing a higher than normal reading, suggesting risk levels may be somewhat lower than normal.

Sell

46

Rocky Brands (RCKY) is a Sell

Is Rocky Brands a Buy, Sell or Hold?

The current Rocky Brands [RCKY] share price is $27.65. The Score for RCKY is 46, which is 8% below its historic median score of 50, and infers higher risk than normal.
RCKY is currently trading in the 40-50% percentile range relative to its historical Stock Score levels.
This Score is currently showing a lower than normal reading, suggesting risk levels may be somewhat higher than normal and additional caution is warranted.

SO Stock Price Chart

What is Southern's stock price today?

The Southern share price today is $93.08
Based on the share price being above its 5, 20 & 50 day exponential moving averages, the current trend is considered strongly bullish and SO is experiencing buying pressure, which is a positive indicator for future bullish movement.

RCKY Stock Price Chart

What is Rocky Brands's stock price today?

The Rocky Brands share price today is $27.65
Based on the share price being below its 5, 20 & 50 day exponential moving averages, the current trend is considered strongly bearish and RCKY is experiencing slight buying pressure.

SO Technical Analysis

Chart Indicators	Level	Buy or Sell
MACD (12, 26):	1	Buy
Relative Strength Index (14 RSI):	65.87	Buy
Chaikin Money Flow:	1929826	-

Bollinger Bands	Level	Buy or Sell
Bollinger Bands (25):	(88.86 - 91.6)	Buy
Bollinger Bands (100):	(79.91 - 89.67)	Buy

RCKY Technical Analysis

Chart Indicators	Level	Buy or Sell
MACD (12, 26):	-0.58	Sell
Relative Strength Index (14 RSI):	34.94	Sell
Chaikin Money Flow:	1092	-

Bollinger Bands	Level	Buy or Sell
Bollinger Bands (25):	(29.2 - 31.36)	Sell
Bollinger Bands (100):	(29.25 - 35.91)	Sell

SO Moving Averages

Moving Averages	Level	Buy or Sell
8-day SMA:	91.14	Buy
20-day SMA:	90.4	Buy
50-day SMA:	88.94	Buy
200-day SMA:	77.98	Buy
8-day EMA:	91.72	Buy
20-day EMA:	90.61	Buy
50-day EMA:	88.61	Buy
200-day EMA:	80.56	Buy

RCKY Moving Averages

Moving Averages	Level	Buy or Sell
8-day SMA:	29.21	Sell
20-day SMA:	30.05	Sell
50-day SMA:	30.18	Sell
200-day SMA:	30.7	Sell
8-day EMA:	29.05	Sell
20-day EMA:	29.77	Sell
50-day EMA:	30.56	Sell
200-day EMA:	30.09	Sell

Southern Earnings Growth & SO Earnings Dates

Analysts estimate an earnings increase this quarter of $0.12 per share, a decrease next quarter of $0.00 per share, an increase this year of $0.43 per share, and an increase next year of $0.29 per share.

Rocky Brands Earnings Growth & RCKY Earnings Dates

Analysts estimate an earnings increase this quarter of $0.21 per share, a decrease next quarter of $0.00 per share, an increase this year of $0.90 per share, and an increase next year of $0.71 per share.

Southern Technical Analysis

	Oct 8	Oct 9	Oct 10	Oct 11	Oct 14	Oct 15	Oct 16	Oct 18	Oct 21	Oct 22
	Oct
	08	09	10	11	14	15	16	18	21	22
Technical Analysis: Buy or Sell?
8-day SMA:
20-day SMA:
50-day SMA:
200-day SMA:
8-day EMA:
20-day EMA:
50-day EMA:
200-day EMA:
MACD (12, 26):
Relative Strength Index (14 RSI):
Bollinger Bands (25):
Bollinger Bands (100):

Rocky Brands Technical Analysis

	Oct 8	Oct 9	Oct 10	Oct 11	Oct 14	Oct 15	Oct 16	Oct 18	Oct 21	Oct 22
	Oct
	08	09	10	11	14	15	16	18	21	22
Technical Analysis: Buy or Sell?
8-day SMA:
20-day SMA:
50-day SMA:
200-day SMA:
8-day EMA:
20-day EMA:
50-day EMA:
200-day EMA:
MACD (12, 26):
Relative Strength Index (14 RSI):
Bollinger Bands (25):
Bollinger Bands (100):