The Southern Co. Vs. Herc Holdings, Inc. Industry Stock Comparison

Sell

48

SO
The Southern Co.

Last Price:

$87.07

Seasonality Move:

0.93%

Buy

62

HRI
Herc Holdings, Inc.

Last Price:

$155.04

Seasonality Move:

1.29%

Sell

48

The Southern Co. (SO) is a Sell

Is The Southern Co. a Buy, Sell or Hold?

The current The Southern Co. [SO] share price is $87.03. The Score for SO is 48, which is 4% below its historic median score of 50, and infers higher risk than normal.
SO is currently trading in the 40-50% percentile range relative to its historical Stock Score levels.
This Score is currently showing a lower than normal reading, suggesting risk levels may be somewhat higher than normal and additional caution is warranted.

Buy

62

Herc Holdings, Inc. (HRI) is a Buy

Is Herc Holdings, Inc. a Buy, Sell or Hold?

The current Herc Holdings, Inc. [HRI] share price is $155.34. The Score for HRI is 62, which is 24% above its historic median score of 50, and infers lower risk than normal.
HRI is currently trading in the 60-70% percentile range relative to its historical Stock Score levels.
This Score is currently showing a higher than normal reading, suggesting risk levels may be somewhat lower than normal.

SO Stock Price Chart

What is The Southern Co.'s stock price today?

The The Southern Co. share price today is $87.03

Based on the share price being above its 5, 20 & 50 day exponential moving averages, the current trend is considered strongly bullish and SO is experiencing slight buying pressure.

HRI Stock Price Chart

What is Herc Holdings, Inc.'s stock price today?

The Herc Holdings, Inc. share price today is $155.34

Based on the share price being above its 5, 20 & 50 day exponential moving averages, the current trend is considered strongly bullish and HRI is experiencing slight selling pressure.

SO Technical Analysis

Chart Indicators	Level	Buy or Sell
MACD (12, 26):	6.94	Buy
Relative Strength Index (14 RSI):	44.1	Sell
Chaikin Money Flow:	3997936	-

Bollinger Bands	Level	Buy or Sell
Bollinger Bands (25):	(85.87 - 90.49)	Sell
Bollinger Bands (100):	(89.26 - 96.02)	Sell

HRI Technical Analysis

Chart Indicators	Level	Buy or Sell
MACD (12, 26):	6.04	Buy
Relative Strength Index (14 RSI):	67.79	Buy
Chaikin Money Flow:	-32244	-

Bollinger Bands	Level	Buy or Sell
Bollinger Bands (25):	(128 - 149.3)	Buy
Bollinger Bands (100):	(119.72 - 139.78)	Buy

SO Moving Averages

Moving Averages	Level	Buy or Sell
8-day SMA:	85.38	Buy
20-day SMA:	87.47	Sell
50-day SMA:	91.73	Sell
200-day SMA:	91.57	Sell
8-day EMA:	19.34	Buy
20-day EMA:	8.29	Buy
50-day EMA:	3.41	Buy
200-day EMA:	0.87	Buy

HRI Moving Averages

Moving Averages	Level	Buy or Sell
8-day SMA:	150.8	Buy
20-day SMA:	140.57	Buy
50-day SMA:	135.29	Buy
200-day SMA:	128.45	Buy
8-day EMA:	151.1	Buy
20-day EMA:	144.23	Buy
50-day EMA:	137.41	Buy
200-day EMA:	136.95	Buy

The Southern Co. Earnings Growth & SO Earnings Dates

Analysts estimate an earnings increase this quarter of $0.16 per share, a decrease next quarter of $0.00 per share, an increase this year of $0.25 per share, and an increase next year of $0.29 per share.

Herc Holdings, Inc. Earnings Growth & HRI Earnings Dates

Analysts estimate an earnings decrease this quarter of $0.98 per share, a decrease next quarter of $0.00 per share, a decrease this year of $5.94 per share, and an increase next year of $2.25 per share.

The Southern Co. Technical Analysis

	Dec 4	Dec 5	Dec 8	Dec 9	Dec 10	Dec 11	Dec 12	Dec 15	Dec 16	Dec 17
	Dec
	04	05	08	09	10	11	12	15	16	17
Technical Analysis: Buy or Sell?
8-day SMA:
20-day SMA:
50-day SMA:
200-day SMA:
8-day EMA:
20-day EMA:
50-day EMA:
200-day EMA:
MACD (12, 26):
Relative Strength Index (14 RSI):
Bollinger Bands (25):
Bollinger Bands (100):

Herc Holdings, Inc. Technical Analysis

	Dec 4	Dec 5	Dec 8	Dec 9	Dec 10	Dec 11	Dec 12	Dec 15	Dec 16	Dec 17
	Dec
	04	05	08	09	10	11	12	15	16	17
Technical Analysis: Buy or Sell?
8-day SMA:
20-day SMA:
50-day SMA:
200-day SMA:
8-day EMA:
20-day EMA:
50-day EMA:
200-day EMA:
MACD (12, 26):
Relative Strength Index (14 RSI):
Bollinger Bands (25):
Bollinger Bands (100):