Sara Davies is one of those self-made millionaires who makes everyone believe they can excel. She started a successful business while attending university. She eventually earned her degree from Derwent College, York, and continued building on her early success.
Today, Davies is best known as an investor on the Dragons’ Den TV show. She’s also an ambassador for Smart Works Newcastle, a charity committed to helping unemployed women find success.
Why Is Sara Davies Famous?
Sara Davies has a long career as a successful business owner. However, she didn’t become famous until she joined the Dragons’ Den cast in 2019.
Davies started her first business while attending the University of York. As an avid crafter, she paid close attention to the supplies and equipment available on the consumer market. She noticed a gap in the market while working for a small craft company.
She filled the gap by working with a carpenter to create a product called The Enveloper. The Enveloper provides a scoreboard that makes it easier for crafters to make personalized envelopes.
Instead of trying to create envelopes freehand, they can follow lines on The Enveloper, making it possible for practically anyone to craft unique envelopes at home.
Davies introduced The Enveloper to the world on Ideal World, a TV shopping channel. She reportedly sold 30,000 units within half a year. Her invention made it possible for her company, Crafter’s Company, to generate about £500,000 per year by the time she graduated from university.
Today, Crafters Companion sells diverse crafting products to people around the world. The company continues selling products to television audiences but also reaches buyers online and through various retail stores, including Walmart.
What Did Sara From Dragons’ Den Invent?
Sara From Dragons’ Den invented a product called The Enveloper while she was a student at the University of York. The item takes a simple, although rather smart, approach to solving a problem that became obvious to Davies while working for a crafting company.
Davies encountered many crafters who wanted to make bespoke envelopes. Unfortunately, they faced a lot of barriers. Making envelopes by hand required a lot of repetitive measuring and cutting. With so many steps involved, it was easy to make small mistakes that would ruin projects.
To solve this problem, Davies reached out to a local carpenter. Together, they refined her original design to produce a scoreboard that would simplify the process.
Instead of trying to make envelopes freehand, crafters could place paper on the board and cut along the provided score lines. Davies called her invention The Enveloper.
The Enveloper has evolved to meet the changing needs of crafters. Today, Crafters Companion sells a version that offers even more options for crafting unique envelopes.
Davies built on The Enveloper’s success to grow Crafters Companion. Today, the company sells a broad range of products to consumers in more than 40 countries.
True to its beginnings, it still sells directly to consumers through television programs. However, it has diversified to reach more buyers through websites and retail stores.
What Company Does Sara Davies Own?
Sara Davies owns Crafters Companion, a company she founded while attending the University of York.
As a cast member of the Dragons’ Den, Davies has had opportunities to invest in several small businesses. Her investments have led to partial ownership in businesses like:
- Kiddiwhizz, which makes a compact eco-toiler originally designed for children but now available for adventurous adults
- EasyTots, which creates and sells products intended to make weaning easier for moms and babies
- SKIN, an app that lets users create virtual beauty shelves, find products that match their needs, and compare prices to get the best deals
- Zebedee, a company that sells clothes-hanging systems specifically designed for storage areas with sloped ceilings
How Did Sara Davies Make Her Money?
Sara Davies invented The Enveloper that made her first business, Crafters Companion, a fast success. She used that early success to grow her business beyond its original product.
Today, Crafters Companion has a full catalog of crafting supplies available to consumers in more than 40 countries.
Her company’s success attracted the attention of Dragons’ Den producers, who invited her to join the show as an investor. This relationship has brought her into contact with several promising small businesses. As those companies succeed, she earns returns on her investments.
Of course, she also receives payment for appearing on the Dragons’ Den and other TV programs. Despite the popularity she gained by joining the Dragons’ Den, though, her salary accounts for a small percentage of her overall wealth.
Sara Davies Dragon Den
Sara Davies joined the Dragons’ Den in 2018 during the show’s 17th season. She was chosen to replace Jenny Campbell, who had been a cast member for two seasons. Outside of Dragons’ Den, Campbell is best known as the owned or HJanco ATM systems, now known as YourCash.
Davies has been one of the most aggressive dragons. On average, the Dragons invest in less than 1 business per episode. However, Davies averages one investment for every two episodes.
Overall, she invests in nearly seven proposals per season. The only Dragons who have taken more aggressive approaches include Steven Bartlett, Tey Lalvani, Theo Paphitis, Richard Farleigh, and James Caan.
Interestingly, Davies was invited to pitch ideas on Dragons’ Den during one of the show’s earlier seasons. She is currently the youngest female investor in Dragons’ Den’s history.
Sara Davies’s Net Worth
Since Davies’s company is a private company that doesn’t need to release its financials to the public, it’s difficult to determine Sara Davies’s actual net worth. However, several journalists interested in her career have released estimates. Most agree that she has a net worth around £37 million.
Davies also earns money from her appearances on Dragons’ Den and other TV shows. She has likely earned about $2 million from her TV appearances.
Assuming that this estimated net worth is correct, Davies probably has less money than her colleagues on Dragons’ Den. Peter Jones is easily the wealthiest Dragon. The tech and entertainment entrepreneur has a net worth of about $653 million (£490 million).
Sara Davies TV
Sara Davies started working in television years before joining the cast of Dragons’ Den. In 2015, she became a host for the craft show Be Creative on Local Television Limited (previously named Made Television).
She joined the Dragons’ Den cast in 2019 during the show’s 17th season. She replaced Jennifer Campbell, who was only involved for two seasons.
Other shows Davies has appeared on include:
- I’ll Get This (2019)
- The Hit List (2022)
- Craft Off (2022)
- Richard Osman’s House of Games (2023)
- Spring Walks (2023)
- Ultimate Wedding Pallner (2023)
- Countdown (2024)
Her roles have varied significantly from presenter to contestant. She has also participated in numerous morning and daytime TV shows, including Morning Live.
#1 Stock For The Next 7 Days
When Financhill publishes its #1 stock, listen up. After all, the #1 stock is the cream of the crop, even when markets crash.
Financhill just revealed its top stock for investors right now... so there's no better time to claim your slice of the pie.
See The #1 Stock Now >>The author has no position in any of the stocks mentioned. Financhill has a disclosure policy. This post may contain affiliate links or links from our sponsors.