Should You Buy Visa Stock Now?

Having operations across 200 countries, Visa Inc. (NYSE:V) is arguably the leading credit card service corporation. 

This agility and dynamism of Visa have also rewarded it. The graph of the company’s stock since its listing in 2008 has generally remained in a healthy upward direction, with minimal fluctuations here and there. Currently, the share price of Visa is up nearly 16% over the past year. 

So, is Visa poised to benefit investors via strengthening growth prospects, or is it preparing for a pullback?

Visa Isn’t Slowing Down, It’s Accelerating

You might expect a legacy financial giant like Visa to get comfortable. Instead, it’s doing the opposite: innovating faster than ever.

Management is aggressively courting fintechs, rolling out new products, and testing the waters in cutting-edge areas like stablecoins and artificial intelligence.

What’s a good example of this? Take Visa Commercial Integrated Partners program to begin, which simplifies the way fintech companies plug into Visa’s commercial payments ecosystem. Another? A pilot program with Bridge that links stablecoins to Visa-branded cards, putting Visa at the forefront of digital asset transactions.

These aren’t headline-grabbing initiatives but are key moves to make sure Visa doesn’t just ride the digital payment wave, but leads it.

Visa’s Tailwinds Are Strong

Even with tariffs uncertainty swirling, consumers haven’t pulled back in a big way, yet, and they’re still shifting more of their spending to digital channels. That’s especially true in emerging markets, where cash is rapidly losing ground to card and mobile payments.

For Visa, that’s a veritable goldmine because the credit card processor doesn’t lend money or carry credit risk, but simply takes a small slice of every transaction. And with every new tap, swipe, or online checkout, that slice adds up.

Solid Numbers Back It Up

Visa’s most recent quarterly results in fiscal Q2 2025 left little room for doubt. Net revenue climbed 9% to $9.59 billion. Operating income hit $5.43 billion. And adjusted earnings per share came in at $2.76, a tidy 10% year-over-year increase.

The key drivers were steady growth in payment volume (+8%), booming cross-border activity (+13%), as well as a rise in processed transactions.

In plain English: More people are spending more money in more places, and Visa is right in the middle of it all.

Is Visa a Growth Stock, a Dividend Stock… or Both?

Some investors chase growth. Others hunt for income while Visa delivers both.

The Board raised shareholders’ dividend again this year, announcing a $0.59 per share payout in Q2, up from $0.45 just two years ago.

But that’s only part of the story. Visa is also aggressively buying back shares. In the last quarter alone, it repurchased 13 million shares for $4.5 billion. And in April, the board approved a fresh $30 billion buyback authorization.

That’s not financial engineering but a a sign of confidence that management clearly believes the stock is still undervalued, and they’re backing that belief with billions.

Should You Buy Visa Stock Now?

Visa checks nearly every box on the wishlist of a long-term investor:

  • ✅ Wide moat business model

  • ✅ Strong revenue and earnings growth

  • ✅ Smart reinvestment into innovation

  • ✅ Consistent dividend growth

  • ✅ Massive buyback program

With AI, stablecoins, and global digitization reshaping how people pay and get paid, Visa is slated to stay profitable for decades to come.

Wall Street agrees and of the 29 analysts covering the stock, 21 rate it a “Buy” with the average 12-month price target sitting at $378.59, a decent upside from today’s levels.

Clearly, Visa isn’t just coasting on its legacy but is evolving, adapting, and thriving as digital transformation accelerates. While the valuation isn’t cheap, quality rarely is. And for investors looking to blend growth, income, and long-term staying power, Visa remains one of the most compelling names in the market.


The author has no position in any of the stocks mentioned. Financhill has a disclosure policy. This post may contain affiliate links or links from our sponsors.