How Businesses Use Instagram Stories

Using Links To Boost Your Instagram Stories Engagement

With social media, you can connect with friends and strangers from all over the world. However, they have become more than just a way to stay in touch with people. Today, they are one of the most significant marketing channels.

Instagram is one such channel. It is a vast social media network with more than 500 million active users. The number of the users increased significantly after the Stories feature was introduced.

With it, users can engage followers via pictures and videos, both of which have a 24-hour lifespan. Ever since Stories was added to the Instagram’s Explore page, the audience has enlarged. It is now possible to view a Story even if you don’t follow the account which has posted it.

This feature has over 400 million daily users.

It has become the social network’s biggest catalyst. Reports show that it has encouraged users to use the network longer and more frequently.

With Instagram Stories, brands and businesses can tell a story to their followers. Over 50% of businesses make use of this feature on a daily basis and your brand should be doing the same. You can tell stories about your products and services and increase brand loyalty.

Another way to boost your business via this feature is by including links in your Stories. This is a way for companies to generate leads, sales, and increase traffic.

Adding direct links in your Stories helps you lead your followers and customers directly to your website or a products page. All your audience has to do is swipe up and get redirected to your preferred URL.

Instagram Stories is a tremendous way to increase the way customers all over the world engage with your brand.

The infographic below has more information on boosting your brand with this great feature. Don’t forget to check it out!

How Businesses Use Instagram Stories – 30 Case Studies