How Did the ACE Family Make Their Money?

The ACE Family is one of the most popular channels on YouTube with over 19 million subscribers and 4.1 billion cumulative views. Austin McBroom, Catherine Paiz, and their two daughters are the epitome of a picture-perfect social media influencer family. Their videos show off a huge mansion and expensive toys bought with their wealth.

Fans and curious observers muse over the same mystery: how did the ACE family make their money?

The family started their vlog in 2016 with pranks and challenge videos until Catherine got pregnant with their first child. It then pivoted into a family reality show comparable to social media maven family the Kardashian clan.

Social media is filled with people faking the funk, and the family sparked its share of high-profile controversies over the years. They’re still one of the most famous internet families and their social media dedication makes them successful despite (or maybe even because of) all the haters.

How the ACE Family Got Started

Although the ACE family is hardly the first family to vlog about its issues, it already had a built-in fanbase. McBroom is a former NCAA guard who played for Saint Louis University, where he led the team in 3-pointers. He earned his spot on the team by averaging 25 points per game his senior year of high school.

Paiz is a Canadian fitness model and social media influencer. She initially lived in Miami, before moving to Los Angeles, where she met McBroom.

McBroom and Paiz started dating in 2015 when they already had popular accounts on social media platforms like Instagram. They got engaged in 2017 after having their first daughter in 2016, and by 2018 they had their second daughter. Their first son Steel was born June 2020.

It was when the couple started having kids that its YouTube channel really took off, gaining over 10 million subscribers and two billion views by 2018. The initial channel name “ACE” came from the couple’s names (Austin and Catherine), along with their first daughter Ellie.

The company cross posted, promoted merchandise, and pioneered the influencer marketing lifestyle embraced by modern content creators.

Did the ACE Family Inherit Their Money?

Neither parent in the ACE family was born into wealth. Instead, they were from middle class families and simply leveraged their opportunities into a social media enterprise. By 2019, they joined Univision to develop new content formats and manage ad sales.

The ACE family, or more specifically Austin and Catherine, are now among the most influential millionaires and content creators in modern times.

In fact, the ACE family, Jake and Logan Paul, and other YouTubers are today’s new rock stars. This means they’re new money, and they’re susceptible to all the same trappings of fortune and fame we learned over the years from families like the Vanderbilts that lost their fortunes.

YouTubers, Instagrammers, and other social media influencers and content creators can rise from the lower financial brackets to become rich. Kylie Jenner alone is reported to make over $1.2 million per Instagram post. As the audience builds, so does the money.

Here’s exactly how the ACE family made their money.

How Did the ACE Family Make Their Money?

YouTube is a subsidiary of Alphabet Inc (NASDAQ:GOOGL), and it pays content creators through the YouTube Partner Program. Creators earn between $0.01 and $0.08 per ad view, which is much higher than the average blog. This is because video ads are more interactive and effective, like commercials.

In fact, the line between content and commercial blurs often in social media. A YouTuber can earn up to $50,000 per 1 million views if they know the game.

Vlogs, like reality TV before them, are often semi-scripted. It’s often younger audiences who watch free content on YouTube, so they are arguably the most vulnerable to the messages shown.

Things got so bad that the Federal Trade Commission issued social media influencer guidelines and a warning that specifically mention Jenner and other creators. The ACE family makes its money in this bubble. YouTube is the new Hollywood, and these influencers are drawing major money.

Although it’s not as much as you may think. PewDiePie is worth around $40 million. Ten-year-old Ryan Kaji earned $30 million in 2019 alone.

Jeff Bezos earned $13 billion in a single day and $125 billion in 2020. To put it in perspective, Bezos’s annual salary last year was worth over 4,000 ACE families. And yet the ACE clan stunts like they got it.

What Is the ACE Family Net Worth?

Despite showing off so much money on camera, the Ace family’s net worth is approximately $22 million in 2020. This is half PewDiePie’s net worth divided among more people. Still, they’re young and already earning $6.4 million per year. The ACE family is set for life based on their YouTube channel.

And they didn’t inherit the money – neither was born into wealth. The family earned its money through YouTube ad revenue, merchandise sales, and sponsorship money, a common path for YouTube’s creator community.

Half their money is already buried in real estate. The ACE family spent $10 million building a mansion and documenting the process for their YouTube audience. Many younger viewers flocked to the channel to see a modern version of the “Lifestyles of the Rich & Famous” TV show.

The family is the envy of every kid by flexing mansions bigger than Mark Zuckerberg’s.

How Rich Are the ACE Family?

Modern wealth is interesting. The average American believes you’re rich when you reach $2.3 million. At that point, you’re set for life and simply building generational money. If they’re smart with their money, nobody in the ACE family, including their young children, ever need to work.

They are equivalent to lottery winners. If you want to see real generational wealth, check out our stories on families like the Rothschilds or even the Roosevelts. ACE is a family, but these are dynasties. 

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