{"id":524146,"date":"2022-08-26T04:03:51","date_gmt":"2022-08-26T08:03:51","guid":{"rendered":"https:\/\/financhill.com\/blog\/?p=524146"},"modified":"2022-08-14T07:14:31","modified_gmt":"2022-08-14T11:14:31","slug":"the-bull-case-for-alphabet","status":"publish","type":"post","link":"https:\/\/financhill.com\/blog\/investing\/the-bull-case-for-alphabet","title":{"rendered":"The Bull Case For Alphabet"},"content":{"rendered":"<p><span style=\"text-align: justify; font-size: 1em;\"><em>The Bull Case For Alphabet:<\/em> It\u2019s been a good year so far for Google\u2019s parent company, Alphabet &#8211; at least looking at the financial statements.<\/span><\/p>\n<div>\n<div style=\"text-align: justify;\">Despite a challenging economic environment, the Mountain View-based tech conglomerate has seen its financial results remain relatively stable of late.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">The company enjoyed a <a href=\"https:\/\/www.reuters.com\/technology\/google-parent-alphabet-beats-revenue-estimates-online-ad-strength-2022-02-01\/\" target=\"_blank\" rel=\"noopener noreferrer\">record-breaking First Quarter<\/a> earlier in 2022, posting its highest ever quarterly sales total of $75.3 billion.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">On top of that, the firm also announced it had managed to grow its revenues by 13% in the most recent quarter too, reporting a top line of <a href=\"https:\/\/abc.xyz\/investor\/static\/pdf\/2022Q2_alphabet_earnings_release.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">$69.7 billion during the period<\/a>, with net income for the Second Quarter coming in at a solid $16.0 billion.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">And while it&#8217;s pleasing that GOOGL\u2019s delivering such great news on the earnings front, there\u2019s still so much more for investors to get excited about when it comes to the business\u2019s long-term prospects.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Here, we\u2019ll outline 3 factors that make the bull case for buying GOOGL shares today.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1573804633927-bfcbcd909acd?ixlib=rb-1.2.1&amp;ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&amp;auto=format&amp;fit=crop&amp;w=1227&amp;q=80\" alt=\"\" width=\"834\" height=\"522\"><\/div>\n<div><em>Source: Unsplash<\/em><\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<h2 style=\"text-align: justify;\">Google Cloud: The Most Important Catalyst?<\/h2>\n<div style=\"text-align: justify;\">While Alphabet\u2019s cloud division is rapidly expanding its revenue footprint just now, the segment is also fast becoming one of Google&#8217;s strongest business moats as well.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Indeed, Google\u2019s investment in its cloud services has helped position it as a leading player in what is a highly competitive market. The company flooded cash into its many data centers, improving its availability zones to make it one of the industry&#8217;s <a href=\"https:\/\/cloud.netapp.com\/blog\/gcp-cvo-blg-understanding-google-cloud-high-availability\" target=\"_blank\" rel=\"noopener noreferrer\">most robust and available cloud architectures<\/a> right now.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Moreover, Google\u2019s superior technological capability makes it an easy choice for consumers looking for cutting-edge performance. Its real-time analytics make use of powerful <a href=\"https:\/\/www.zdnet.com\/article\/google-cloud-plans-to-bring-more-ai-capabilities-into-the-data-center\/\" target=\"_blank\" rel=\"noopener noreferrer\">AI and machine learning capabilities<\/a>, and its <a href=\"https:\/\/virtualizationreview.com\/articles\/2022\/05\/17\/google-assured-oss.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">open-source cybersecurity software<\/a>, slated for release later in 2022, promises a comprehensive solution for organizations without the resources or expertise to implement such a sophisticated program.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Being able to attract businesses in this way is a crucial advantage for Alphabet. The company is actually way behind Microsoft and Amazon when it comes to taking its share of the cloud market, accounting for only 8% of worldwide spending versus its rival\u2019s respective 21% and 33%.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Although the segment isn\u2019t profitable yet, this can easily be explained by the rate at which the operation is scaling, with the lack of bottom line income compensated by its huge revenue haul.<\/div>\n<\/div>\n<p><iframe loading=\"lazy\" style=\"margin: 0 auto; border: 0;\" src=\"https:\/\/financhill.com\/widget\/charts\/GOOG?defaultOverlays=EMA20%2CSMA50&amp;defaultIndicators=ADL&amp;periodGrouping=daily&amp;defaultSeries=candlesticks\" width=\"720\" height=\"500\" frameborder=\"0\" scrolling=\"no\" seamless=\"\"><\/iframe><\/p>\n<div>\n<div style=\"text-align: justify;\">In fact, Google Cloud is growing faster than its main rivals Microsoft Intelligent Cloud and Amazon Web Services, and, if current trends persist, it\u2019s likely it could become profitable sometime in 2023. Indeed, Google Cloud improved its revenues by 36% in the Second Quarter, growing from $4.63 billion in 2021 to $6.28 billion in 2022.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">And when that shift happens, the effect will be transformative. Alphabet is, in reality, an advertising company at the moment &#8211; albeit a very big and successful one at that. More than 80% of last year\u2019s revenue came from its ad-linked business services, despite that being a very precarious position to be in.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">In fact, advertising revenues could decline in the future, with Amazon and TikTok posing as increasingly formidable competition in a space that Google once dominated with ease.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">However, with another potential moneymaker in the pipeline, Alphabet is set to capitalize in a big way when its cloud division goes net positive.<\/div>\n<\/div>\n<p><iframe loading=\"lazy\" style=\"margin: 0 auto; border: 0;\" src=\"https:\/\/financhill.com\/widget\/fundamentals\/GOOG?defaultTimespan=quarter&amp;defaultType=revenue\" width=\"720\" height=\"400\" frameborder=\"0\" scrolling=\"no\" seamless=\"\"><\/iframe><\/p>\n<div>\n<h2 style=\"text-align: justify;\">Google\u2019s Irresistible Ecosystem<\/h2>\n<div style=\"text-align: justify;\">There\u2019s little cooperation when it comes to the big tech companies these days. In fact, the battle between the five most prominent FAANG enterprises has come to resemble something of a fight to the death recently.<\/div>\n<div>&nbsp;<\/div>\n<div style=\"text-align: justify;\">Facebook is <a href=\"https:\/\/www.wsj.com\/articles\/inside-the-apple-vs-facebook-privacy-fight-11660317376\" target=\"_blank\" rel=\"noopener noreferrer\">at war with Apple<\/a>, while Amazon is battling nearly everyone for the <a href=\"https:\/\/www.planetf1.com\/news\/amazon-netflix-us-tv-rights-battle\/\" target=\"_blank\" rel=\"noopener noreferrer\">right to broadcast certain sports events<\/a>, at least in the United States anyway.<\/div>\n<\/div>\n<p><iframe loading=\"lazy\" style=\"margin: 0 auto; border: 0;\" src=\"https:\/\/financhill.com\/widget\/charts\/AMZN?defaultOverlays=EMA20%2CSMA50&amp;defaultIndicators=ADL&amp;periodGrouping=daily&amp;defaultSeries=candlesticks\" width=\"720\" height=\"500\" frameborder=\"0\" scrolling=\"no\" seamless=\"\"><\/iframe><\/p>\n<div>\n<div style=\"text-align: justify;\">The reason for such animosity is due to the fact that the stakes in this conflagration could hardly be higher. The so-called \u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/Closed_platform\" target=\"_blank\" rel=\"noopener noreferrer\">walled garden<\/a>\u201d nature of each company\u2019s product offerings means that any customers gained today could be ones that stay with their chosen brands for the rest of their earthly lives.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Indeed, one of the key skirmishes in this respect happens to be between Google and Apple &#8211; or, more specifically, between their respective Android and iOS operating systems.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">In fact, so incompatible are the two software programs that, when a user opts for one or other of the systems, they tend to stick with that system for all their future online needs.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">And this is actually a win for Google.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">You see, under Alphabet\u2019s various umbrella organizations are found some of the globe\u2019s most revered and widely used applications.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">It goes without saying that, with a 92% share of the worldwide search engine market, Google is clearly top of the pack when it comes to web-related search queries.<\/div>\n<div>&nbsp;<\/div>\n<div style=\"text-align: justify;\">Furthermore, the company excels at many other Internet and digital endeavors, including running the largest and most impactful video hosting website, as well as being the most popular email provider too.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">What all this adds up to is the ability to keep customers tied into Google\u2019s ever-enlarging ecosystem, pitting the company as the sole contender to Apple\u2019s much-vaunted role as the application kingpin.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<h2 style=\"text-align: justify;\">Hardware Is Alphabet\u2019s Wildcard<\/h2>\n<div style=\"text-align: justify;\">This might come as a surprise to many people, but Google is second only to Amazon when it comes to sales of smart home device equipment. What\u2019s more, it\u2019s estimated that the company will move up to 10 million units of its Google Pixel phones this year as well.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Plus, it isn\u2019t just the strength of its growth in this department that\u2019s good news either. Google has a lucrative subscription business to go along with its Pixel sales too.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Indeed, its <a href=\"https:\/\/www.androidpolice.com\/explaining-googles-pixel-pass\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pixel Pass option<\/a> is designed to save customers money, which makes it an easy buy-in for the brand\u2019s most loyal smartphone customers.<\/div>\n<div>&nbsp;<\/div>\n<div style=\"text-align: justify;\">Furthermore, since the product allows access to a number of the firm\u2019s paid services, it\u2019s also sticky too. In fact, the plan offers subsidized rates on YouTube Premium and Google Play Pass, as well as free Google One cloud storage and a Preferred Care Coverage package.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">In parallel to its subscription efforts, Alphabet also benefits from its Google Play business model, a feature that functions as a giant storefront already built into its Android smartphones.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Ultimately, the store is used as a marketplace for a variety of apps, highlighting TV shows, books, music and movies.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">If that\u2019s not convincing enough, Google also has a thriving \u201cOther Bets\u201d segment too &#8211; one that\u2019s developing both nascent and more mature projects that could come good sometime in the future.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">The division is home to a few fairly well-known outfits, including DeepMind, the British artificial intelligence company that created arguably the most powerful chess engine in the world, as well as Waymo, Google\u2019s autonomous driving technology solution.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Bull Case For Alphabet: It\u2019s been a good year so far for Google\u2019s parent company, Alphabet &#8211; at least looking at the financial statements. Despite a challenging economic environment, the Mountain View-based tech conglomerate has seen its financial results remain relatively stable of late. &nbsp; The company enjoyed a record-breaking First Quarter earlier in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":524147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[22],"tags":[332,314,313,312,406,311,355,372,435,450,352],"class_list":["post-524146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","tag-adv","tag-goog","tag-amzn","tag-aapl","tag-cprx","tag-msft","tag-nwsa","tag-bpop","tag-sft","tag-vs","tag-view"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/financhill.com\/blog\/wp-content\/uploads\/2022\/08\/Untitled-design-2022-08-14T070549.822.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9czeV-2clY","_links":{"self":[{"href":"https:\/\/financhill.com\/blog\/wp-json\/wp\/v2\/posts\/524146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financhill.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/financhill.com\/blog\/wp-json\/wp\/v2\/comments?post=524146"}],"version-history":[{"count":4,"href":"https:\/\/financhill.com\/blog\/wp-json\/wp\/v2\/posts\/524146\/revisions"}],"predecessor-version":[{"id":524151,"href":"https:\/\/financhill.com\/blog\/wp-json\/wp\/v2\/posts\/524146\/revisions\/524151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financhill.com\/blog\/wp-json\/wp\/v2\/media\/524147"}],"wp:attachment":[{"href":"https:\/\/financhill.com\/blog\/wp-json\/wp\/v2\/media?parent=524146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financhill.com\/blog\/wp-json\/wp\/v2\/categories?post=524146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financhill.com\/blog\/wp-json\/wp\/v2\/tags?post=524146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}