Healthcare is important to the satisfaction and loyalty of your employees. According to HeartMath, over 75% of employees that believe they have good healthcare benefits are satisfied with their jobs. Additionally, 71% of those satisfied employees report feeling a sense of loyalty to their employers. The open enrollment period for your company should be straightforward and efficient in order to ensure your employees are getting the plans that are best for their needs. You want everyone involved to feel good about the benefits your company offers by explaining things clearly and efficiently.
Keep Information Streamlined
SMS texting is a great way to ensure your employees get important notifications and information without being bogged down during their workday. Emails are often missed or overly wordy, causing employees to feel overwhelmed or completely lost when enrollment time comes. Depending on one-on-one meetings means you have to repeat the same basic information over and over to each employee, dealing with no-shows, missing paperwork and other avoidable time-wasters. Texting out reminders, plan information and concise answers to FAQs is a great way to ensure your information is read and easy for employees to find. Establish a simple plan to space out the most important information in an order that will make sense to your employees.
Enable Two-Way Communication
When employees have basic questions, like “When does enrollment end?” you want them to find the answers easily and quickly. Establish automated responses so that employees can get answers to these FAQs without requiring a personalized response from you. Not only will automation help save you the time involved in redundant busy work, but it will give employees a faster response to their common questions. For more in-depth questions, you can craft the personalized response needed in order to answer as many questions as possible before their scheduled meeting with HR. Automation can even be used to help set up meetings and send out reminders so that your schedule is as efficient and coordinated as possible.
Don’t send out information that isn’t valuable by mass texting without distinction. Personalize your groups so that reminders to set up appointments, fill out paperwork or read plan information is only being sent to those who haven’t yet completed that part of the process. If you are sending out generic texts, employees are more likely to open messages and ignore the prompts, treating them more like spam than important memos. Instead, improve your HR communications with personalized reminders that are more efficient and valuable. You want employees to know that messages from HR are always going to be important to read and not time-wasting.
Track Your Links and Activity
Send out information about various plans through links that you can track for clearer analytics. You can use unique links for every department or even every employee by using a link shortening platform. SMS will boost your enrollment process and individualized links will help inform you about who is actively involved in the process. Sending out links to information in group texts will enable employees to easily access plans in order to determine which one is going to be the best option for them.
Employees that are satisfied with their benefits are 4x more likely to feel satisfied with their work than those who feel in the dark or dissatisfied with their benefit options. Make sure your employees are as happy with your company as possible by streamlining your process this year with text integration and strategic planning.
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.